Vero connects your Shopify store, Meta Ads and custom expenses into one dashboard that shows your real contribution margin — updated automatically every morning.
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Total revenue · 30 days
Revenue vs Costs
Orders
0
AOV
₹0
Contrib. Margin
28.4%
Blended CAC
₹312
| SKU | Revenue | Margin % | Signal |
|---|---|---|---|
| SERUM-30ML | ₹2.8L | 34.2% | Keep |
| CREAM-50G | ₹2.1L | 18.1% | Review |
| SCRUB-100G | ₹0.8L | -4.2% | Cut |
Most D2C founders are optimising revenue while margins silently erode.
After COGS, ad spend, RTO losses, gateway fees and shipping — your actual margin looks very different from your Shopify dashboard.
Most founders don't know their true CAC or MER because they're looking at Meta ROAS — not what actually landed in the bank.
Copying data between Shopify, Meta Ads Manager and your CA's spreadsheet takes hours and is always out of date.
No more tab-switching. No more stale data.
Revenue minus every cost — COGS, ads, RTO, gateway fees, shipping. The number that actually tells you if you're profitable.
See exactly which products are making money and which are destroying your margin. Cut or scale with confidence.
Shopify orders and Meta Ads sync at 6 AM every morning. Your numbers are fresh before you've had your chai.
One click generates a 5-sheet formatted Excel report — P&L summary, SKU performance, daily trend, cost breakdown, raw orders. Share directly with your CA or investor.
Vero generates a professional Excel report with everything your investor or CA needs — P&L summary, SKU-level margins, daily revenue trend, and full order history.
No formatting. No copy-pasting. Just download and share.
| Metric | Value |
|---|---|
| Revenue | ₹8,40,000 |
| Contribution Margin % | 28.4% |
| Total Orders | 312 |
| Blended CAC | ₹312 |
| Net Profit | ₹2,38,000 |
| Generated by Vero · 11/4/2026 | |
Add your Shopify API token and Meta Ads account in Settings. Takes 5 minutes.
Vero pulls your orders, ad spend and returns automatically. No manual exports needed.
Contribution margin by SKU, COD vs Prepaid split, RTO rate and cash runway — updated every morning.
No surprises, no lock-in.
Vero Pro
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Yes — Vero works from your first ₹1L month. If you have a Shopify store and run Meta Ads, you can be up and running in 10 minutes. No big team or complex setup needed.
You can use Vero with just Shopify. You can manually import ad data from any platform using our Excel template, or skip ads entirely if you don't run paid campaigns.
Shopify shows revenue and orders. Vero shows what you actually kept after every cost — COGS, RTO losses, ad spend, gateway fees and shipping. That's a very different number.
Your data is stored on Supabase with row-level security — only your account can access your data. We never share it with third parties.
Yes. No contracts, no lock-in. Cancel from your account in one click.
Join D2C founders who've stopped guessing and started growing profitably.