Your weekly CFO, for ₹999 a month.
Every Monday, Vero reads your real, after-all-costs P&L and emails you the 3 decisions that actually move profit — each with the math done. You approve, decline, or snooze.
- ✓3 ranked decisions, not a dashboard to decode.
- ✓Every call shows its math and source rows — no black box.
- ✓Catches what Shopify hides: the SKU losing ₹62 an order, the channel quietly bleeding.
14-day free trial · No card · Everything else in Vero is free, forever.
Vero CFO Brief — 3 decisions for you
Mon 7:00am · 90-second read
Hair Oil 100ml loses money on every order
₹449 sale − ₹511 true cost = −₹62/order (COGS ₹210 + shipping ₹120 + COD fee ₹11 + RTO share ₹170). Cut its ads or reprice.
Source: 214 orders this week · your COGS sheet · courier + gateway settlements
Your Meta channel is burning cash
Reports ₹1,80,000 in sales on ₹1,50,000 spend — but only ₹1,10,000 actually settled after RTO + refunds. True MER 0.73x. Pause or fix targeting.
Source: 3 settlement rows · meta_ads vs bank
Your cash dip isn't a shortfall
Bank grew ₹5,00,000 this week — but it's your own capital injection, not operations (cash from ops was −₹38,000). No panic-cut needed.
Source: bank_transactions · Owner Transfer credits
Cheaper than the mistake
Same CFO job. A sliver of the cost.
₹999/mo — about ₹33 a day. Catch one bad SKU or channel and it pays for years.
The Problem
You know your revenue.
But do you know your real profit?
After COGS, ad spend, RTO, shipping, and gateway fees — most D2C founders are surprised by what's left.
Shopify shows revenue, not margin
Your Shopify dashboard says ₹4L in sales. But after every cost, you actually made ₹38,000. Or lost ₹12,000. Shopify won't tell you which.
Decisions based on gut feel
Should you raise AOV by ₹200? Cut that losing SKU? Shift budget to Google? Right now you're guessing. What if you could test it first?
Spreadsheets break at scale
Your CA's Excel can tell you last month's COGS. It can't show you how cutting RTO by 5% flips your margin from negative to positive.
Replace guesswork with a system
Before Vero
With Vero
And everything else is free, forever
The dashboard, all 3 simulators, reconciliation and export cost nothing. Pro adds only the Brief.
Your true contribution margin.
Not vanity metrics.
Revenue minus every cost — COGS, ads, RTO, gateway and shipping fees — computed automatically from your data.
- ✓7 key metrics with period-over-period comparison
- ✓SKU-level profitability with health signals
- ✓COD vs Prepaid split with cost impact
Revenue
Orders
AOV
Net Profit
CM%
Cost Breakdown
The Simulator · Free
Drag a slider. Watch your profit change.
Every number updates instantly. No loading. No “run simulation” button. Just drag and see.
Adjust inputs
P&L Impact
Know the true cost of every product
COGS, gateway fees, RTO costs, and marketing — all in one view per product.
Glow Serum 30ml
Selling price: ₹1,200
COGS Breakdown
No founder in early stages wants to just track their real revenue. They want to see the future. That's what the simulator gives you.
— Early tester feedback
A real analyst, not a black box
Why you can trust every call
It shows its math
Every call prints the formula and links to the source rows — your orders, COGS, gateway and RTO fees. Audit it in 30 seconds.
It learns from you
Decline a call and it stays gone for 30 days. It tracks whether the calls you approve actually moved the metric.
It never touches your money
Vero tells you what to do — it never changes your store, bank, or spend. You decide.
Up and running in 5 minutes
Upload or connect
Drag and drop your Shopify export, Meta Ads report, bank statement, or COGS file. Or connect Shopify directly. Vero auto-detects every format.
See your real margins
Contribution margin, cost breakdown, SKU profitability, COD vs Prepaid — all calculated instantly. No setup, no formulas, no waiting.
Simulate and decide
Drag sliders to model any scenario. See the exact P&L impact. Make decisions with data, not gut feel.
Simple pricing
The whole product is free. Upgrade only for the weekly CFO Brief.
Free
- ✓Full P&L dashboard
- ✓Unlimited CSV / PDF / Excel import
- ✓All 3 what-if simulators
- ✓Product / COGS management
- ✓Analytics + bank reconciliation
- ✓Excel report export
Pro
- ✓Everything in Free, plus:
- ✓Weekly CFO Brief — AI decisions on your P&L
- ✓Ranked approve / decline / snooze calls
- ✓Specialist agents (margin, cash, unit economics)
- ✓Monday-morning email digest
- ✓Priority Support
No card required
Billed annually, Pro is ₹833/mo — 2 months free.
14-day free trial · No card · Cancel in two clicks.
Common questions
The free dashboard shows you the numbers. The Brief makes the decision — “it's Hair Oil at −₹62 an order, cut the ads or reprice.” Numbers are free; judgement is Pro.
One over-reported channel left running a quarter burns ₹1,20,000+. One underwater SKU bleeds for months. The Brief pays for itself if it catches a single wrong call all year.
No. Every call shows its formula and links to the source rows it used — audit the arithmetic in 30 seconds. Vero never touches your store, bank or money. You decide.
Your CA tells you what happened last quarter. The Brief reads this week's live P&L and tells you what to change now — for ₹999, not a ₹40k retainer.
It's built for it — Shopify exports, founder COGS sheets, bank PDFs, DD/MM dates, lakh formatting. Upload what you have; Vero figures out the rest. No template, no setup call.
No. A Shopify export plus basic COGS already produces a real dashboard and a real Brief. Meta, GA4 and bank data sharpen it but aren't required.
Yes — two clicks from Settings, no lock-in. The dashboard, simulators, reconciliation and export stay free forever either way.
Get this Monday's CFO Brief.
Your first Brief — the 3 decisions that move your profit — lands Monday. The rest is free, forever.
14-day trial · No card · Cancel in two clicks